What is Email marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
In this article, I will tell you the top 5 ways to extract good revenue out of email marketing:-
Selling or promoting other people’s products
We all know that affiliate marketing is all about earning commission, here the procedure is same instead of selling your products and services sell and promote other people services through the medium of email marketing. Like if you are selling online services like affiliate monetization tools which help you to work faster and easier in the affiliate marketing choose but make sure that your subscriber and your relationship should be strong enough otherwise they might unsubscribe your email.
Sell exclusive products only
Selling online through email marketing is always a good option for everyone, but the products should always be exclusive and attractive, suppose you are selling online papers for cracking CAT exam, or you are selling online direct download affiliate marketing guide, and if any of the subscribers are interested, they will receive a direct automated email with the download option on the banner.
Type of products to sell
There are various products which you can sell online like online courses, ebooks, training guides, etc. Overall if you look then without selling a product online email marketing becomes quite tricky.
Repeat sales and purchases
This email strategy is perfect for seasonal products like a person who gets his curtains clean in six months. You can give them a friendly reminder to them that the date has come to get your curtains cleaning done, that’s one of the fastest ways of email marketing by giving reminders to such people.
Direct cart strategy and promotion through family and friends
One of the biggest e-commerce platforms is woo-commerce which helps your email banner to redirect directly to the cart, by showing the product to add to their cart. This helps the users who often purchase the service they redirect themselves quickly to the purchase page and complete the procedure without any hustle. The lines of the cart plan should be eye-catching for the customer that’s the main point when you are sending the email.
On the other hand, spread the email marketing service in your friend and family circle and believe me this strategy still works and give you real happiness when your sales increase with their promotion help in return you can provide them with some incentive or gift coupons.
These are the best five email marketing strategies which you can choose and work on, before that learn online and read a lot about the email marketing so that you start getting sales in the first phase of your startup. Follow the tactics and feel free to share your experience in the comment box below.